A well-structured spa menu is more than a list of treatments; it's a strategic sales tool, a brand-building asset, and a roadmap to stronger client retention. Whether you're revamping your offerings or starting from scratch, these five essentials will help you craft a treatment menu that boosts revenue and keeps clients coming back.
1. Design a Tiered Menu That Guides Client Choices
Tiered menus simplify the booking process, support upselling, and let clients choose their experience based on their time, goals, and budget. A perfect example of this in action? The Glo2Facial "Good, Better, Best" model.
There's real psychology behind this strategy. When patients are presented with three options, they're more likely to choose the middle or upper tier.
How it works:
Best: Glo2Facial Premium – The ultimate skin health refresh. Includes everything in the Essential plus RF Pro, neck & décolleté add-on, and a luxury finishing product. Clients won't be asking, "Should I get a facial treatment?"—they'll be wondering which version to treat themselves to.
Better: Glo2Facial Essential – The award-winning and clinically-proven Glo2Facial with all four treatment steps, including RF Pro, Oxfoliation™, Ultrasound, and Detox Massage. This is your go-to tier for long-lasting results and value.
Good: Glo2Facial Lite – A 30-minute version for those who want to treat themselves to a quick yet effective skin health refresh. A customized experience including Oxfoliation, Ultrasound and Detox.
With this model, Glo2Facial becomes a choose-your-own-adventure, one that keeps clients excited to come back and try them all.
2. Create Packages That Drive Loyalty and Retail Sales
Convert one-time visits into long-term skin care journeys with themed packages that encourage repeat business, product purchases, and seasonal service planning.
Smart package ideas include:
Bridal Glow Package: 3 Glo2Facials + 1 free express facial, skin-prep tips, and exclusive retail perks.
Summer Glow Kit: Book a treatment and receive 20% off a curated at-home skincare kit (cleanser, serum, SPF).
Glo & Go Express Series: 4-pack of 30-minute treatments with a bonus mini product duo, perfect for summer maintenance or travel.
Each package should cater to a specific lifestyle or skin goal. This helps clients commit to a regimen while increasing their average spend. These are great to run on a seasonal basis or at special events, so there is a sense of urgency to purchase while it's still available. And when you book them out with multiple sessions, they're likely to maintain a consistent schedule afterward.
3. Incorporate Memberships to Maximize Retention
Memberships or loyalty programs help drive consistent monthly revenue and turn occasional visitors into loyal, regular customers. Use your most profitable or popular treatments to anchor your tiers.
Example membership tiering:
Tier 1: Lash and brow services, waxing, massage
Tier 2: Facials, peels, IV therapy
Tier 3: Laser hair removal, RF microneedling, injectables, body contouring
Bonus tip: Add exclusive perks like retail discounts, sauna access, or an "Extend to a Friend" referral program to boost value and word-of-mouth.
4. Optimize for Profit with Strategic Service Selection
Evaluate each service on your menu by looking at treatment time, product cost, client demand, and upgrade potential. Services like Glo2Facial offer strong ROI because they're:
Customizable for nearly every skin type
Universally appealing (no downtime!)
Highly retail-compatible
Stackable with other treatments (like light therapies, dermaplaning, injections, or chemical peels)
Focus your promotions and packages on these high-performing services to boost profitability without adding extra overhead. Check out this guide for finding highly profitable treatments.
5. Balance Value-Add vs. Discounts
While discounts can drive short-term volume, value-adds build long-term loyalty. Consider offering bonus services or products that elevate the experience rather than reducing the price.
Examples of value-add strategies:
Free LED add-on or dermaplane with a middle-tier facial
Sample size skincare products
Free neck and dec upgrade for bridal clients or new members
When used strategically, both discounts and value adds have their place at med spas, but leading with perceived value often results in more meaningful client retention and increased lifetime value.
6. Show Commitment to the Journey
Incorporate a few non-negotiable elements with every service to enhance the patient experience. These will not only help your client see the value but also give you a record of their journey.
Free skin care consultation
Customized product recommendations
Before & after photos
Post-care take-home sheet
There's a good chance you're already offering these services, but listing them on your menu shows a commitment to their skincare goals and adds extra value.
7. Seek Feedback from Patients
Patient insights can provide valuable information on what’s working and what could be improved. By actively listening to their suggestions and making adjustments accordingly, you demonstrate that you value their opinions, which can strengthen their loyalty to your med spa.
Here's How to Ask:
Survey your email base on an annual basis with a Google Form or Survey Monkey.
Poll your followers on Instagram to ask what they'd like to see added.
Ask your most loyal clients after an appointment, letting them know you value their opinion.
Intake new patients for what drew them to your location and menu. You might learn they're seeking new treatments or like certain packages.
Your med spa menu should feel like a well-curated experience, not a confusing list. Be sure that your menu is clearly outlined on your website, social media, at the front desk, and in the waiting area. By embracing a tiered structure, bundling thoughtfully, and using Glo2Facial as a central anchor, you can attract new clients, deepen loyalty, and dramatically grow your revenue. A strong menu can create a thriving med spa that not only attracts new clients but also retains them for the long term.
by Glo₂Facial 
