Launching Glo₂Facial at your med spa? Hosting an event can be one of the most effective ways to drive bookings, grow awareness, and turn curious guests into loyal clients. When adding Glo₂Facial to your practice, launch events are the best way to build excitement with your community and educate them on Oxfoliation, RF Pro and skin regeneration. Whether it’s your first time introducing the treatment or you’re looking to reignite interest, this guide on how to host a spa event walks you through every step of planning an impactful event that gets results.

Why Events Matter for Med Spas

Events are more than a party—they’re a growth strategy. When done right, they:

• Boost visibility and word-of-mouth

• Educate clients on treatment benefits

• Fill your calendar with bookings

• Build stronger, longer-term client relationships

Step 1: Choose the Right Event Format

Every med spa has different goals, and your event type should reflect yours. Consider these proven formats:

• Launch Event: Ideal for new Glo₂Facial providers introducing the treatment to their audience for the first time.

• Relaunch Event: Great if you’ve had Glo₂Facial for a while and want to reignite interest with a fresh spin or added enhancements like RF Pro.

• Open House: A casual, high-traffic format with stations, demos, and mini-treatments to engage walk-ins.

• VIP Night: Exclusive, appointment-based events tailored to your best clients with limited access and premium perks.

Step 2: Set Clear, Measurable Goals

Before you promote, define success. Examples of strong event goals include:

• Book $2,500+ in Glo₂Facial revenue during the event

• Convert 80% of attendees into a series package

• Capture 30+ new leads for follow-up

• Book 20 consultations for RF Pro or other advanced services

• Secure 50+ RSVPs through local partnerships and social

Make it visible:

• Share goals with your team in advance

• Post them at the front desk or treatment room stations

• Do a 5-minute huddle before the event starts to align and energize your staff

Tip: A great goal is specific, measurable, and time-bound. “Sell 10 series packages” is better than “Get bookings.”

Step 3: Know Your Audience

Not every event is for every client. Tailor your messaging based on who’s attending:

• New clients may need education on what Glo₂Facial is and why it works.

• Existing clients might just need an incentive to rebook or upgrade.

Your goal: Position Glo₂Facial as the treatment they need in their routine. Emphasize:

• Works on every skin type and age

• Visible results after one session

• No downtime

• Ideal before events or alongside injectables and other aesthetic treatments

Step 4: Build Compelling Treatment Bundles

Your big event is the perfect time to introduce exclusive, limited-time offers. Walk attendees through possible treatment plans and your spa services in a strategic way. Try these strategies:

1. Pair Glo₂Facial with Complementary Services

Combine Glo₂Facial with other popular services like LED, dermaplaning, or RF Pro to deliver amplified results while increasing average ticket price.

Ideas by season:

• Winter: Hydration-focused bundles

• Spring: Brightening + exfoliation

• Year-round: Pre-event glow-ups

2. Create Limited-Time Event Bundles

Example: Glow & Go VIP Bundle

• 1 Glo₂Facial treatment

• Complimentary brow shaping

• Mini take-home serum

• $25 service credit for future booking

3. Use the Goldilocks Method for Pricing

Offer three bundles—Good, Better, Best—so clients can choose the value that feels right for them.

Example menu:

• Glo₂Facial Premium: Full facial + RF Pro + neck & décolleté

• Glo₂Facial Essential: Full facial + RF Pro (face only)

• Glo₂Facial Lite: Glo₂Facial (face only)

Most clients will choose the “middle” option, increasing revenue without pressure.

Step 5: Empower Your Team to Pitch

Even the best offers need confident delivery. Here’s how to equip your team:

• Train on outcomes, not features: “You’ll leave glowing, hydrated, and camera-ready.”

• Designate a Closer: Someone whose job is to ask, “Which of these three options would you like to move forward with today?”

• Practice handoffs: Use consultation cards to tailor the recommendation.

• Keep it simple: Stick to 3 packages to avoid overwhelming the client.

Med Spa Event Checklist

• Choose your event type and date

• Build your invite list (start with VIPs)

• Assign team roles (treatments, education, closing)

• Create exclusive event bundles and pricing

• Design your event flyer and menu

• Promote via email and social (include RSVP link)

• Order OxyPods, signage, and supplies (snacks, champagne, florals)

• Set up treatment stations and photo zone

• Prepare consultation cards and handoff tools

• Display packages clearly using the Goldilocks method

• Designate a closer to drive conversions

• Welcome guests and guide them through the experience

• Offer a customization station to highlight protocols

• Capture content for social (reels, stories, photos)

• Follow up with thank-you emails and rebooking offers

Hosting High-Impact Events at Spas

Remember that people take the time out of their day when they know you will provide value. Beyond offering great packages, make sure to educate your guests. You can make the learning fun by creating a full sensory experience. Education builds trust. And don’t forgot to bring the same in-person energy to the digital experience. Be sure to capture content and post in real-time to create FOMO and encourage posting from your guests. Launch events can not only help you grow revenue, but also build community. 

by Glo₂Facial